Building & defending enterprise value through brand-centred business strategies
+ Corporate, product & service brand positioning
+ Brand identity design & guidelines
+ Messaging strategies
+ Research management & analysis
+ Third-party communications & design management
+ Internal brand communications & training
+ C-level strategic workshops for business planning & alignment
+ Creative & problem solving brainstorming
+ Corporate, product & service brand positioning + Brand identity design & guidelines + Messaging strategies + Research management & analysis + Third-party communications & design management + Internal brand communications & training + C-level strategic workshops for business planning & alignment + Creative & problem solving brainstorming
Integrating brand and business planning
AI
We use the power of AI to gather facts, streamline analysis, automate processes, and stimulate thinking. It is a great enabler, but human experience, judgment, and creativity stay at the centre of what we do.
Clients…
Since 1997, ‘Brandstorm Asia’, now renamed ‘Brandstorm Business’, has helped build value for a select group of blue-chip companies and start-ups in Asia and beyond, as well as two prominent charitable organisations. Our focus is on aligning brand strategies with business objectives, developing competitive positioning and plans, and inspiring effective creative communications. To maintain the quality of our personalised service, we limit ourselves to working with a maximum of three clients at any given time.
What they say…
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In my nine years as a strategy consultant with LEK Consulting and subsequently with Moet-Hennessy in Asia, I have participated in many workshops. In my experience, the workshop your company conducted in Hong Kong on behalf of Moet-Hennessy was one of the very best! I have no hesitation in strongly recommending your capabilities.
*Role at time of project
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Brandstorm’s ‘Cultural Audit’ and subsequent ‘Brand DNA’ report was a highly professional analysis of our key stakeholders’ perceptions and opinions. This included in-depth interviews with current Inlaks Scholars, Alumni, and Trustees. It went above and beyond our expectations, guiding us to a clarity of vision and enabling us to chart a clear course for the future.
Anthony’s sensitive and intelligent contribution has been, and continues to be, invaluable. With his help, we are now ready to move forward on a major rebranding of The Inlaks Shivdasani Foundation. -
Brandstorm Asia’s experience in Asia-Pacific and contemporary orientation gives them a unique perspective regarding the challenges of the regional marketplace. Likewise, their work ethic and personal drive always ensure that their clients are most always delighted.
*Role at time of projects
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The outcome of Brandstorm Asia’s thorough and professional approach has provided us with a clear vision on how we can move forward on a number of important brand architecture and positioning issues.
*Role at time of project
Core Team
Anthony Pettifer, Founder
As a brand strategist focused on building enterprise value, Anthony advises C-suite executives and their teams on leveraging the power of brand-centric business strategies to win, nurture, and maximise competitive positioning and achieve market leadership.
Prior to founding ‘Brandstorm Asia’ in 1997 (now ‘Brandstorm Business’), he spent 20 years with global advertising giants J. Walter Thompson, Leo Burnett, and DDB Needham. In a succession of increasingly senior business development and strategic planning assignments in London, Tokyo, Bangkok, and Hong Kong, he honed the skill of bringing clarity to complex strategic issues. He realised that understanding what is truly meant by a ‘brand’ is fundamental to the long-term profitability of any enterprise.
Anthony combines this learned experience with methodology rooted in real-world evidence to create immersive workshops that transform leadership teams and align them with growth objectives.
Cutting across continents, cultures and sectors, Anthony has designed successful brand strategy programmes for multinational/regional conglomerates, government departments, and leading charities that include STAR TV, Diageo, Moet Hennessy, Sampoerna, AXA, HK Air Cargo Terminals, Volkswagen, Chubb, the Royal Air Force, the Tourism Authority of Thailand, Children’s Cancer Foundation, and the Inlaks Shivdasani Foundation. His award-winning work includes the launch of three Indian television channels in 2008, which won several prestigious International PromaxDBA.
As a media commentator and thought leader, Anthony does not shy away from the complex realities of the branding process. But insists that honest appraisal of facts combined with disciplined and creative thinking ultimately leads to breakthroughs, simplicity and impact.
Alastair Monteith-Hodge, Corporate Communications Strategist
Alastair is an exceptionally experienced corporate communications practitioner, trusted board adviser, executive partner, and growth agent. With more than 40 years of experience advising leadership teams in some of the world's largest companies on the use of stakeholder engagement, his focus is to create positive business outcomes, helping businesses envision, transform, and implement their future.
He has held senior positions at global communications agencies, including Regional Managing Director Burson-Marsteller, Managing Director Edelman, Senior Group Director/Regional Media Training Director Hill and Knowlton, and Regional Manager Affiliate Development Star TV. He has led assignments in a diverse array of sectors and regulatory environments including life sciences, ICT, and financial services.
Alastair is a Fellow of the Chartered Institute of Marketing, Fellow of the Royal Society for Arts, and an Advisory Council Member of the Harvard Business Review.
Gordon Milne, Insights & Research Advisor
Gordon has worked closely with Anthony and his team on numerous market research and brand strategy projects.
He is an experienced insights professional and business leader with a strong track record with local and international brands across Asia Pacific. He has long been an advocate of behavioural science in consumer research and brand marketing and, in addition, has pioneered ethnographic, immersive, and non-verbal methodologies for regional qualitative businesses. He has held senior leadership roles in Asia Pacific for global research agencies: Nielsen, Millward Brown, and Ipsos.
He understands the commercial realities of brand owners and is adept at working with challenging briefs, eclectic teams, tight deadlines, and budgets.
As a Partner in Firefly, he was instrumental in nurturing the growth of Asia’s original qualitative boutique into a globally recognized strategic insights agency. Firefly was ultimately acquired by WPP plc and became its global qualitative brand, Millward Brown Firefly.